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Do you ever wonder how innovation spreads from an idea to mass adoption? Like how did Google go from an unknown source to a popluar reliability business owning over 65 percent traffic searches. Well sociologist Bryan Ryan aslo wondered and did research over Hybrid seed and how quickly its improvement is.Mr.Ryan noticed that farmers rely on the previous segments adoption before they make their decision to use their new seed and also recgonizing the influence of their types in social network.Another scientist name Everett Rogers did the same research and came up with the same results. A adoption from techs and antibiotics=diffusion of innovation (the study of diffusion or how the ideas of technology spread).